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Make or Buy?

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HOW TO GET FROM A TO BI

WELCOME TO BUSINESS INTELLIGENCE

You want your teams to be data-driven. You want all your data in one place. Transparent and linked. You want to identify the optimisation potential of your e-commerce business, save costs and maximise your profit. Welcome to business intelligence!

The goal of every business intelligence solution is to bring together current data, clean it up and make it available for analysis. What happens behind the scenes is complex. The data sources (shop, ERP, marketing systems, etc.) have to be connected, all data must be brought into a uniform data structure and modelled, then stored in the data warehouse, so that it's available for analysis and visualisation.

GET STARTED WITH DATA - SIMPLY, QUICKLY AND COST-EFFECTIVELY

360° Business Intelligence FROM A SINGLE SOURCE

Take a look inside our powerful engine room. As a user, you will barely notice it. For you, working with it will be simple and intuitive. And that's how it should be.

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1. Data sources
2. ETL-Process
3. Data modelling
4. Data Warehouse
5. Data analysis and visualisation

Smooth interaction of all integrated systems

minubo has standard interfaces to all the important e-commerce providers and tools. That allows your systems to be seamlessly integrated in no time at all. This means no more silo landscape – instead you have a central dashboard for all data and processes. Is one of your systems not included? No problem. With our Generic API, we can get that data integrated too – no matter where it's from.

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Use existing e-commerce data structures

Through implementation in Apache Spark, a framework for big data processing, the ETL process is fully scalable and offers comprehensive stability for all data volumes. Thanks to our many years of industry expertise, we have already mapped all e-commerce data structures and can swiftly apply the right configuration for your source data.

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Data modelling – done

No one else can offer this. minubo's analytics database has an integrated data model that currently covers over 800 key indicators and 200 attributes from the world of e-commerce, with the numbers still rising. What that means for you is: You no longer have to develop key indicators and logics yourself in painstaking detail. This saves you time and headaches.

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Answers in milliseconds

Based on scalable big data technology, we have developed a unique and forward-looking analytics database. This system provides you with all your answers in milliseconds. The data warehouse processes the most complex data with outstanding performance – from highest aggregation to raw data level. minubo is hosted in a fully scalable cloud environment at Amazon Web Services (AWS). This means maximum security for your data.

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Overview of complex correlations at a glance


minubo offers an impressively powerful front-end. Thanks to the intuitive user interface, you can easily visualise your data in dashboards and create in-depth analyses. Enriched data sets can automatically be integrated into third-party systems (e.g. marketing systems, commerce platforms, external analytics and reporting, external AI and machine learning modules, etc.) using the feed API.

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01 Datenquellen

Daten Woher auch immer

Ein Frontend mit einfach zu bedienenden Werkzeugen für das operative Personal ist daher eine zentrale Anforderung an moderne BI, damit die gestellten Business-Fragen, auf Basis der vorliegenden Daten, schnell, möglichst genau und vor allem eigenständig beantwortet werden können. Daten sollten von den Fachabteilungen im Self-Service abgefragt werden können und nicht wie bei der traditionellen BI üblich, zentral bei der IT- oder dem Analysten-Team angefragt werden müssen, um so Wartezeiten zu vermeiden und datengetriebene Entscheidungsfindung schnell und ohne Umwege zu ermöglichen.
02 ETL- PROZESS

Nutze bestehende E-Commerce-Datenstrukturen

Durch die Implementierung in Apache Spark, einem Framework für Big-Data-Verarbeitung, ist der ETL-Prozess voll skalierbar und bietet für alle Datenmengen umfassende Stabilität. Durch unsere langjährige Branchenexpertise haben wir alle E-Commerce-Datenstrukturen bereits abgebildet und setzen die passende Konfiguration für Deine Quelldaten im Handumdrehen um.
03 Datenmodellierung

Datenmodellierung – done 

Das hat sonst keiner. minubos Analytics-Datenbank verfügt über ein integriertes Datenmodell, das mittlerweile über 800 Kennzahlen und 200 Attribute aus der Welt des E-Commerce abdeckt, Tendenz steigend. Was das heißt? Du musst Kennzahlen und Logiken nicht mehr selbst in mühevoller Kleinarbeit entwickeln. Das spart Zeit und schont Deine Nerven.
04 Data Warehouse

Antworten in Millisekunden

Auf Basis skalierbarer Big-Data-Technologie haben wir eine einzigartige und zukunftsweisende Analytics-Datenbank entwickelt. Durch dieses Setup bekommst Du in Millisekunden eine Antwort zu jeder Frage. Das Data Warehouse verarbeitet komplexeste Daten mit ausgezeichneter Performance – von höchster Aggregation bis auf Rohdatenebene.

Gehostet wird minubo in einer voll skalierbaren Cloud-Umgebung bei Amazon Web Services (AWS). Das bedeutet höchste Sicherheit für Deine Daten. 
05 Datenanalyse & -visualisierung

Komplexe Zusammenhänge auf einen Blick erfassen

minubo überzeugt mit eigenem mächtigem Frontend: Über eine intuitive Benutzeroberfläche kannst Du Deine Daten unkompliziert in Dashboards visualisieren und tiefgehende Analysen erstellen. Angereicherte Datensätze integrierst Du auf Wunsch über die Feed-API automatisiert in Drittsysteme (bspw. Marketingsysteme, Commerce Plattformen, externe Analytics & Reporting, externe KI & Machine Learning-Module, usw.).

WHY MAKE IT YOURSELF?

JUST LOOK AT THE COMPARISON!

Business intelligence is complex. With minubo, it's easy. No more isolated solutions – everything from a single source.

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BI SOLUTIONS IN COMPARISON - READ MORE

Buy vs. Make - save time and money

18 X Up to 18x faster to reach operational use
8 X cheaper
100 % less risk

buy vs. make. spare Zeit und dein Geld.

18 X

schnell bis zum operativen Einsatz

8 X

 

Günstiger

100 %

 

Weiniger Risiko

WHY IS BUY THE BETTER SOLUTION?

BI expert and minubo Co-Founder Lennard Stoever explains in his blog.

READ BLOG
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test, learn, build bigger

rose BOOSTS SUCCESS

Only those who identify their e-commerce action fields can act dynamically and manage their business profitably. ROSE Bikes shows how it's done. Find out here how the bike manufacturer uses data transparency to increase success.

READ CUSTOMER STORY
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minubo as a database

more power for power bi.

the perfect collaboration

Are you already using Power BI or another visualisation tool? Perfect. By integrating minubo you will benefit from a complete and well-structured database. The following case study of Danish fashion retailer Masai Clothing shows how this can deliver profitable analyses.

 

READ CUSTOMER STORY OF MASAI
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Talk to a minubo data expert and discover how minubo can help you achieve your individual objectives. 30 minutes. Via Google Meet. Free of charge. Get inspired!

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